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“Alisha in Obesity-land”: Is Food Marketing the Mad Hatter?
8,00 $ – 50,00 $CASE STUDY. This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic.
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The Choice of Final Assembly Site for Bombardier Aerospace’s CSeries
8,00 $ – 50,00 $CASE STUDY. This case describes how the decision was reached to select Montreal as the future assembly site for Bombardier’s new CSeries family of aircraft.
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