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Teaology: Innovative Skin Care Infuses Canadian Market
8,00 $ – 50,00 $CASE STUDY. This case presents the initial difficulties encountered by Teaology, an Italian skincare products manufacturer seeking to penetrate the Canadian market.
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Internationalizing a Sports Agency
8,00 $ – 50,00 $CASE STUDY. This case describes the internationalization of Pro-G Sports Management, an agency representing professional golfers in Europe and aiming to penetrate the hypercompetitive U.S. market.
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Robert Dutton et RONA
8,00 $ – 50,00 $ÉTUDE DE CAS. Ce cas relate l’ascension fulgurante de Robert Dutton chez RONA, spécialiste de la quincaillerie au Québec et au Canada, devenu le détaillant et distributeur le plus important au pays.
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