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La diffusion de la technologie D-BOX
8,00 $ – 50,00 $ÉTUDE DE CAS. Ce cas propose une application des principes de marketing en introduction de nouveaux produits avec une emphase sur les barrières et les éléments facilitants à l’adoption ainsi que sur le concept d’externalités de réseau.
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Maria Ramos: Transforming Transnet Strategy
50,00 $CASE STUDY. It was 21 February 2006. Maria Ramos, CEO of Transnet, one of the largest parastatals in South Africa, was facing a strike by the unions, representing more than 85 000 people.
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Executive Compensation at Lehman Brothers
8,00 $ – 50,00 $CASE STUDY. This case studies executive compensation at Lehman Brothers prior to the investment bank’s bankruptcy, in 2008, which played a key role in the worst global financial crisis in 70 years.
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