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Texas Instruments and the Branding of Light: The Digital Light Processing (DLP™) Case
8,00 $ – 50,00 $CASE STUDY. The case presents the use of the strategy of ingredient branding in a product category where this type of strategy is still relatively new.
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Bertie before George VI
8,00 $ – 50,00 $CASE STUDY. In December 1937, Prince Albert, the Duke of York (Bertie), had no desire to be King. His birth order, his shyness, and his speech impediment all seemed to preclude his ever ascending the throne.
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