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Showing 1–15 of 636 resultsSorted by latest
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Click & Mortar à la croisée des chemins : les difficultés liées à l’utilisation de l’IA dans une agence de marketing numérique
8,00 $ – 50,00 $ÉTUDE DE CAS. Le cas propose une analyse approfondie de Click & Mortar, en détaillant son histoire, son environnement concurrentiel et sa clientèle.
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Quand rajouter la coopération au menu donne le goût de se faire livrer un repas : les défis d’une coopérative de plateforme
8,00 $ – 50,00 $ÉTUDE DE CAS. Le cas se penche sur une activité courante – la commande d’un repas livré à domicile grâce à une plateforme en ligne – pour examiner comment une entité innovante, soit une coopérative, peut mettre au point un service qui répond à des enjeux sociaux et écologiques sur un marché concurrentiel.
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The Modern Ticketing Industry: Ticketmaster’s Past, Present, and Beyond
8,00 $ – 50,00 $CASE STUDY. The case focuses on the issues raised by the 2010 merger between Live Nation and Ticketmaster Entertainment to form the conglomerate Live Nation Entertainment (LNE).
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Sugaring Off During a Pandemic: How a Tradition Was Saved
8,00 $ – 50,00 $CASE STUDY. This case gives students the opportunity to discuss a relational alliance born out of a crisis that helped save an ancestral industry in Quebec.
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La franchise sociale en persévérance scolaire : le programme Alternative Suspension
8,00 $ – 50,00 $ÉTUDE DE CAS. Ce cas analytique se penche sur la problématique de la gestion d’un ensemble de franchises sociales en pleine croissance, et ce, dans le contexte d’organismes à but non lucratif.
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Montreal International: Open for Business
8,00 $ – 50,00 $CASE STUDY. This decision-based case explores the Montreal International’s targeting and positioning strategy to attract foreign investors.
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L’intelligence artificielle responsable au service de la prévision de la demande : la mise en place d’une solution d’IA chez Tel-jeunes
8,00 $ – 50,00 $ÉTUDE DE CAS. Ce cas en deux parties met en évidence les défis et les possibilités qu’apporte l’intégration d’une solution d’IA pour optimiser le travail de logistique des horaires pour un OBNL.
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Click & Mortar at a Critical Juncture: The Challenges of Using AI in a Digital Marketing Agency
8,00 $ – 50,00 $CASE STUDY. The case offers an in-depth analysis of Click & Mortar, detailing its history, competitive environment, and client base.
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Minerva and Montblanc: Technical Innovation and Branding in the Swiss Luxury Watch Industry
8,00 $ – 50,00 $CASE STUDY. The case discusses the transfer of technical innovation to the market, helping students understand the importance of customer-centric approaches to building strong brands through storytelling.
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Young Indigenous Entrepreneurs – Supporting Changemakers Through Entrepreneurship and Advocacy of Indigenous Issues
8,00 $ – 50,00 $CASE STUDY. While the case is designed to enhance students’ understanding and application of managerial accounting concepts, it will also stimulate discussion on various topics, such as colonialism’s impact on the livelihoods of Indigenous people.
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Blazing New Trails: Responsible Generative AI and the Creative Adoption of a Large Language Model at Deloitte Canada
8,00 $ – 50,00 $CASE STUDY. This case explores Sameer Bohra’s strategic decision to implement an LLM at Deloitte and the challenges and ethical considerations intrinsic to their responsible integration within a professional services context.
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La integración de Éxito tras una adquisición: Sinergias en una cadena minorista latinoamericana
8,00 $ – 50,00 $CASO. Este caso examina una integración tras la adquisición por Éxito de la mayoría mayoritaria del Grupo Pão de Açúcar de Brasil (GPA) y la totalidad de la propiedad de Libertad en Argentina.
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QoQa: Breaking Boundaries and Scaling an Online Community
8,00 $ – 50,00 $CASE STUDY. This case is intended to enable students to use a six-pillar community-building framework in their analysis of QoQa, an online shopping website.
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BIXI: When a Public, Social, and Collective Innovation Transports Us
8,00 $ – 50,00 $CASE STUDY. The case study retraces the steps that led to the creation of BIXI, the City of Montreal’s bike-sharing service.
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Éxito’s Post-M&A Integration: Unlocking Synergies in a Latin American Retail Chain
8,00 $ – 50,00 $CASE STUDY. This case examines a post-M&A integration following Éxito’s acquisition of the controlling majority of Grupo Pão de Açúcar of Brazil (GPA) and the whole property of Libertad in Argentina.
Showing 1–15 of 636 resultsSorted by latest