wine industry
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Women in Wine: Can Principles Turn a Profit?
50,00 $CASE STUDY. CEO presents two courses of action to shareholders: focus resources on developing a more innovative marketing strategy or acquire a property to diversify into hospitality and farming ventures.
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MCM Wines in China: Taking on the Dragon
50,00 $CASE STUDY. In July 2009, businessman and entrepreneur, Martyn Mills of MCM Wines, reconsidered his marketing strategy.
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