tourism industry
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The Palau de la Música Catalana: A Century of Fame
8,00 $ – 50,00 $CASE STUDY. Make recommendations to its management team regarding its dilemma: reinforcing the concert hall activities versus developing the monument aspect of the Palau, while taking also into account local versus international developments.
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Recycl’Art: Relaunching an Arts Festival
8,00 $ – 50,00 $CASE STUDY. Develop a marketing vision, or for more advanced students, a comprehensive marketing plan complete with a slogan and activities.
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Export of American Fantasy World to the Chinese
8,00 $ – 50,00 $CASE STUDY. The 80-year-old Walt Disney Company is facing a new challenge in its attempts to export its American fantasy world to the Chinese.
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