social media
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eGirls, eCitizens
0,00 $DIGITAL BOOK. eGirls, eCitizens is a landmark work that explores the many forces that shape girls’ and young women’s experiences of privacy, identity, and equality in our digitally networked society.
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Ethical Hacking
0,00 $DIGITAL BOOK. How will governments and courts protect civil liberties in this new era of hacktivism?
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Twitter and Marketing Research: How High Is United Airlines Flying?
8,00 $ – 50,00 $CASE STUDY. The question asked in this exercise is how United Airlines (United) can use social media/Twitter metrics to measure customer sentiment and brand engagement.
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Volkswagen South Africa: VW up! Marketing
50,00 $CASE STUDY. The purpose of this case is to provide a platform for discussion on the concepts of integrated marketing communication and online advertising including social media.
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Canada’s Largest Health Website Goes Social
8,00 $ – 50,00 $CASE STUDY. The case focuses on comparing PasseportSante.net’s existing social features with those offered by competitors. Students learn about the analytical approach to making data-driven management decisions.
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