small business
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Sally Williams Fine Foods: Getting to Market
50,00 $CASE STUDY. Dries Pretorius, national sales manager of Sally Williams Fine Foods, a small manufacturer of luxury nougat, was furious.
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Polecat: Poised for Growth
50,00 $CASE STUDY. It was October 2007, and a perfect early summer’s day in Cape Town. In his small loft office, Michael Meltzer, founder of Zacron Industries CC[1] trading as Polecat, which manufactured and marketed a patented clasp and claw device used in shopfitting as well as many other applications, was deep in thought.
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