reconciling social and environmental values with profitability
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MP Maintenance: Developing a Marketing Strategy for a Social Enterprise
8,00 $ – 50,00 $CASE STUDY. Students are asked to develop business growth opportunities for MP Maintenance, a social enterprise composed of several micro-businesses.
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Challenging an Industry: The Rise and Fall of Téo Taxi
8,00 $ – 50,00 $CASE STUDY. The case invites students to identify the factors that led to Téo Taxi’s bankruptcy and propose strategies that could have helped to achieve breakeven, stabilize the business model, and ensure sustainability.
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