positioning
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Hansa Pilsener: Remaining Relevant in a Changing Market
50,00 $CASE STUDY. This case was written to provide a basis for discussion and learning about the principles of successful product positioning, and of successful communications in the marketing mix.
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Old Mutual: Breaking into the Mass Market
50,00 $CASE STUDY. It was November 2014 and just three months since Old Mutual, a well-established, global financial services group, had launched the 2-in-One Savings product to target the South African retail mass market.
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The Times: Bridging the Old with the New
50,00 $CASE STUDY. It was April 2007, and Ray Hartley still had myriad unanswered questions in the lead-up to the launch of a new daily newspaper, The Times, in June 2007.
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Harley-Davidson® Motor Company: Bonding with the Biker
50,00 $CASE STUDY. Since 1996, when international motorcycle manufacturer Harley-Davidson (Harley) first established a presence in South Africa, the company had grown from only one dealership to seven independent dealerships in 2007.
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Fellini’s Cat Litter Tray
8,00 $ – 50,00 $CASE STUDY. He patented his invention in 2004 in Canada and the United States. Unfortunately, he has had trouble penetrating the North American market.
Showing all 5 results