marketing
Showing 16–21 of 21 results
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Harley-Davidson® Motor Company: Bonding with the Biker
50,00 $CASE STUDY. Since 1996, when international motorcycle manufacturer Harley-Davidson (Harley) first established a presence in South Africa, the company had grown from only one dealership to seven independent dealerships in 2007.
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“Horizon 2015”: Just Us! Coffee Roasters’ Business Development Plan
8,00 $ – 50,00 $CASE STUDY. A five-year business development plan to consolidate the coffeehouse operations and the distribution division, and launch new commercial activities that would power Just Us!’s sustainable growth, in keeping with its social mission.
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Sherbrooke Toyota: Following Market Trends
8,00 $ – 50,00 $CASES STUDY. How can Sherbrooke Toyota stand out from the local competition in a market of 200,000 people?
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A Tough Decision Facing an Enterprising Physician
8,00 $ – 50,00 $CASE STUDY. How can he effectively manage the Ottawa clinic, which is the source of many of his worries? The clinic meets the needs of local clients, but does not meet its profitability objectives.
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Proud to Be Distinctively Different: Peter Bonac and His Mobiado Luxury Mobile Venture
8,00 $ – 50,00 $CASE STUDY. This case sheds light on the background of Mobiado and the challenges faced by Bonac, a Canadian entrepreneur who aims to do things differently.
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Texas Instruments and the Branding of Light: The Digital Light Processing (DLP™) Case
8,00 $ – 50,00 $CASE STUDY. The case presents the use of the strategy of ingredient branding in a product category where this type of strategy is still relatively new.
Showing 16–21 of 21 results