market entry
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Exel Petroleum: Fuel for Black Economic Empowerment
50,00 $CASE STUDY. Radebe wondered how to ensure the success of a new venture that would have to compete against the major global oil brands.
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MCM Wines in China: Taking on the Dragon
50,00 $CASE STUDY. In July 2009, businessman and entrepreneur, Martyn Mills of MCM Wines, reconsidered his marketing strategy.
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