loyalty program
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L’économie des points : les impacts comptables de la fidélité!
8,00 $ – 50,00 $ÉTUDE DE CAS. Comment les sociétés qui utilisent ou gèrent des programmes de fidélité rendent-elles compte de ces activités? Le point de vue comptable.
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Air Canada: What to Do with Aeroplan?
8,00 $ – 50,00 $CASE STUDY. Having just emerged from bankruptcy protection, Air Canada faces a corporate restructuring. Many of its assets, including its frequent flyer program, Aeroplan, offer ways to raise cash to stabilize its balance sheet and return capital to its shareholders.
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