internationalization
Showing 1–15 of 21 results
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East Meets West in the LPGA
8,00 $ – 50,00 $CASE STUDY. Despite major achievements due largely to the internationalization process launched in the late 1990s that had helped transform the LPGA from a U.S.-based to an international tour, in 2019, the LPGA faced important challenges.
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Human Rights Watch: The $100 Million Decision
8,00 $ – 50,00 $CASE STUDY. This two-part case looks at a decision Human Rights Watch (HRW), a non-governmental organization (NGO) whose mission was to defend and protect the rights of people worldwide, had to make regarding a $100 million dollar donation.
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The International Expansion of Tim Hortons
8,00 $ – 50,00 $CASE STUDY. This case describes Tim Horton’s international expansion.
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Internationalizing a Sports Agency
8,00 $ – 50,00 $CASE STUDY. This case describes the internationalization of Pro-G Sports Management, an agency representing professional golfers in Europe and aiming to penetrate the hypercompetitive U.S. market.
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Cycles Devinci : élaborer une stratégie d’internationalisation vers l’Asie-Pacifique?
8,00 $ – 50,00 $ÉTUDE DE CAS. Offrant un contexte organisationnel stimulant et un ensemble de données réelles, le cas place l’étudiant dans une situation concrète où des critères quantitatifs et qualitatifs doivent être pris en compte dans la présélection de marchés.
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The Internationalization of the PGA Tour
8,00 $ – 50,00 $CASE STUDY. Students are asked to put themselves in the position of Jay Monahan, the newly appointed PGA Tour commissioner, and assess whether the international strategy of the PGA Tour will give it a competitive advantage, particularly since the European Tour is challenging the PGA Tour’s dominant position.
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VivaColombia: The Challenge of Growing a Low-Cost Airline in Latin America
8,00 $ – 50,00 $CASE STUDY. The case describes the emergence and business model of VivaColombia, a low-cost Colombian airline.
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Les Équipements Chevalier : Philippe Lambert et le Projet K1
8,00 $ – 50,00 $ÉTUDE DE CAS. Ce cas présente un démarrage d’une alliance internationale.
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FirstRand: Finding its Path into the Indian Market
50,00 $CASE STUDY. In February 2008, eight months after FirstRand Limited sent Stephan Claassen to India to gather insights for a market-entry strategy into that country – the initial preference being to set up as a retail bank – Claassen presented a strategy to the board that focused on setting up as a corporate investment bank in the Africa-India corridor.
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Game: Competing in Africa’s Playing Fields
50,00 $CASE STUDY. In 2007, Jan Potgieter, chief executive of Massdiscounters (a division of Massmart), had steered Game, one of its general merchandise discounters, into investing far more vigorously in Africa.
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The Palau de la Música Catalana: A Century of Fame
8,00 $ – 50,00 $CASE STUDY. Make recommendations to its management team regarding its dilemma: reinforcing the concert hall activities versus developing the monument aspect of the Palau, while taking also into account local versus international developments.
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MCM Wines in China: Taking on the Dragon
50,00 $CASE STUDY. In July 2009, businessman and entrepreneur, Martyn Mills of MCM Wines, reconsidered his marketing strategy.
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Andbeyond: From Africa to India and Beyond
50,00 $CASE STUDY. Steven Fitzgerald,the chief executive officer of Andbeyond (originally Conservation Corporation Africa), a leader in luxury ecotourism, is taking his company to new climes.
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Alimentation Couche-Tard et le processus d’acquisition de Circle K
8,00 $ – 50,00 $ÉTUDE DE CAS. Le cas Couche-Tard est un cas réel qui décrit le processus d’acquisition de Circle K, située aux États-Unis, par Alimentation Couche-Tard en 2003.
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Le cas C.R.A.Z.Y. : L’internationalisation du film
8,00 $ – 50,00 $ÉTUDE DE CAS. Le cas sert à démontrer comment une entreprise culturelle s’internationalise.
Showing 1–15 of 21 results