integrated strategy
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The Expansion of Choppies into Africa
50,00 $CASE STUDY. On a Saturday morning in early October 2015, Choppies chief executive officer (CEO), Ramachandran Ottapathu, made his weekly visit to a Choppies store.
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Legendary Retail Brands: A Sustainable Business Model?
50,00 $CASE STUDY. With many years of experience as an entrepreneur and businessman, Alan Reeves, chief operating officer (COO) of Legendary Retail Brands (LRB), which was the shareholder and administrator of the Mica, DIY Depot and House of Paint and Décor voluntary buying group (VBG) brands, was continuously thinking about the next step for the group.
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