diversification
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Competing with Dragons: Amazon in China
8,00 $ – 50,00 $CASE STUDY. Amazon entered China in 2004 by acquiring Joyo, a local e-retailer, and rebranding it as Amazon China, implementing the technology and practices that had worked in the U.S.
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VivaColombia: The Challenge of Growing a Low-Cost Airline in Latin America
8,00 $ – 50,00 $CASE STUDY. The case describes the emergence and business model of VivaColombia, a low-cost Colombian airline.
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Monopoly to Competition: The Case of the UAE’s Etisalat
8,00 $ – 50,00 $CASE STUDY. The case discusses important concepts such as the benefits of diversification, restructuring and competition in an industry.
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