Artificial Intelligence (AI)
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Volkswagen Brazil: When Artificial Intelligence Is Used to Resurrect an Artist to Sell Cars
8,00 $ – 50,00 $CASE STUDY. The case describes the controversy surrounding an advertisement produced by Volkswagen Brazil in July 2023 to celebrate the 70th anniversary of its arrival in the country.
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Click & Mortar at a Critical Juncture: The Challenges of Using AI in a Digital Marketing Agency
8,00 $ – 50,00 $CASE STUDY. The case offers an in-depth analysis of Click & Mortar, detailing its history, competitive environment, and client base.
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Blazing New Trails: Responsible Generative AI and the Creative Adoption of a Large Language Model at Deloitte Canada
8,00 $ – 50,00 $CASE STUDY. This case explores Sameer Bohra’s strategic decision to implement an LLM at Deloitte and the challenges and ethical considerations intrinsic to their responsible integration within a professional services context.
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The Digital Transformation of a Business Model: The Impact of AI Technologies on a Translation Firm
8,00 $ – 50,00 $CASE STUDY. This four-part case outlines the transformation of Alexa Translations triggered by its acquisition of an AI firm.
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