Marketing
Showing 46–54 of 54 results
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FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market
8,00 $ – 50,00 $CASE STUDY. Aiming to create a seamless experience focused on constant innovation, improvement, and added value, FirstCry faces challenges related to logistics, payment gateways, and intense competition to gain new customers in this lucrative market.
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Realigning Sales Territories at Garrick Oil and Lubricants
8,00 $ – 50,00 $CASE SUDY. This case presents the challenging situation facing Jonathan Wiley, a fresh MBA graduate who has recently been appointed regional sales manager. Wiley has to make a decision regarding the allocation of geographical territories to four territory sales managers.
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My Virtual Model: From 3D Model to 2D/3D Dressing Room
8,00 $ – 50,00 $CASE STUDY. Two-part case: First part, the stages of market research to take a concept and turn it into a commercializable product. Second part, the launch of the new application and its commercialization strategy.
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Export of American Fantasy World to the Chinese
8,00 $ – 50,00 $CASE STUDY. The 80-year-old Walt Disney Company is facing a new challenge in its attempts to export its American fantasy world to the Chinese.
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Pack Tech, Dubai: Does Trust Exist in Business Relationships?
8,00 $ – 50,00 $CASE STUDY. The case describes the situations that led to the breakdown of Pack Tech’s relationship with an Iranian agent, Sri Lankan customer and an aluminium foil supplier from Greece.
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Texas Instruments and the Branding of Light: The Digital Light Processing (DLP™) Case
8,00 $ – 50,00 $CASE STUDY. The case presents the use of the strategy of ingredient branding in a product category where this type of strategy is still relatively new.
Showing 46–54 of 54 results