Accommodation and food services
Showing all 12 results
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Another Hotel on Route 62: Room for a Niche?
50,00 $CASE STUDY. Moyo believed that there could be scope for a disruptive hotel model on Cape Route 62, but it was crucial to target the right audience.
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The Don Group: Bitter End to Suite Dreams?
50,00 $CASE STUDY. By January 2011, Thabiso Tlelai, chief executive officer (CEO) of The Don Group, South Africa’s largest all-suite hotel chain, knew he had to take drastic measures to save the company.
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Fairway Hotel: Customer Lifetime Value through a Loyalty Programme?
50,00 $CASE STUDY. In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward her loyal guests.
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Nando’s Chilli Sourcing: Innovation for Social Impact
50,00 $CASE STUDY. In late 2013, Nando’s, a global chicken restaurant chain, marked the successful implementation of a project for ethical sourcing of African bird’s eye chillies (ABE) – the signature ingredient of the brand.
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Mowana Spa: A Top-to-toe Experience
50,00 $CASE STUDY. Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again.
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City Lodge Hotel Group: Redefining Segments and Brands
50,00 $CASE STUDY. In 1985, the market regarded Hans Enderle as foolhardy when he resigned from the helm of one of South Africa’s leading hotel chains to launch a new concept in short-stay accommodation.
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Tashas Franchising: Will Service Stand in the Way of Success?
50,00 $CASE STUDY. It was a Saturday morning in April 2009 at Tashas at Atholl Square: the first Tashas that Natasha Sideris had opened, and her flagship store.
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Tashas: Franchising the Boutique Café Experience
50,00 $CASE STUDY. At the beginning of 2009, Natasha Sideris, owner and founder of Tashas – a hugely popular gourmet café in Atholl Square, Sandton – was on the verge of a massive expansion: to open 25 franchises at upmarket centres around the country.
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Writing a Two-Pronged Annual Marketing Plan for Just Us! Coffee Roasters
8,00 $ – 50,00 $CASE STUDY. Although the company was prospering, the financial crisis of fall 2008, which triggered an economic recession, quickly prompted the management committee to consider producing a marketing plan for the coming year, to optimize the use of the organization’s resources.
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“Horizon 2015”: Just Us! Coffee Roasters’ Business Development Plan
8,00 $ – 50,00 $CASE STUDY. A five-year business development plan to consolidate the coffeehouse operations and the distribution division, and launch new commercial activities that would power Just Us!’s sustainable growth, in keeping with its social mission.
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The Future of Espoir Cafés: Balancing Human Resources and Marketing
8,00 $ – 50,00 $CASE STUDY. Until recently, the division has had its fair share of success. However, the level of profitability has been disappointing since 2008, and the preliminary financial results for 2009 have the management team worried.
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Just Us! Coffee Roasters Co-op – Coffeehouse Division Marketing Plan
8,00 $ – 50,00 $CASE STUDY. Although the company was prospering, the financial crisis of fall 2008, which triggered an economic recession, quickly prompted the management committee to consider producing a marketing plan for the coming year, to optimize the use of the organization’s resources.
Showing all 12 results