sonya grier

Sonya A. Grier

Sonya Grier is associate professor at the Deparment of Marketing at the Kogod School of Business - American University of Washington.

Expertises

target marketing, race in the marketplace, social impact of commercial marketing, and social marketing

“Alisha in Obesity-land”: Is Food Marketing the Mad Hatter?

CASE STUDY. This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic.