Russell Abratt

Russell Abratt is a lecturer at Wits Business School, University of the Witwatersrand, Johannesburg, South Africa. Expertise: Marketing

Woolworths SA : Something in the Yoghurt Mix

CASE STUDY. In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA.