rebecca-grant

Rebecca Grant

Rebecca Grant is an Associate Professor of Information Systems in the University of Victoria Gustavson School of Business and Governor of the Greater Victoria Chamber of Commerce.

Expertises

E-commerce, Workplace internet use, E-business models, E-learning

Fotolia N.A.: Acting like a Start-Up in a Mature Industry

CASE STUDY. The Fotolia management team must find ways to grow Fotolia N.A., even as competitors also seek to exploit the “long tail” in the market. The case asks students to develop strategies to generate new revenue in this rapidly changing environment.