Peta Krost Maunder

Peta Krost Maunder is a seasoned journalist and editor, having worked on newspapers, magazines and in television. She spent 16 years on newspapers, where she developed a penchant for investigative journalism. Thereafter, she spent six years as managing editor on Carte Blanche, M-Net’s current affairs programme before starting her own media company editing magazines and writing articles and case studies. She edited The WITS Business School Journal for eight years and has been editing The Media magazine for five and the NEPAD Yearbook for three.

PTiP: A Bumpy Road to Solar Success

CASE STUDY. Alberts had yet to sign his first deal to license and build a turnkey solar module factory. He was unwavering in his belief that PTiP had something the country needed, but he was also aware that if it didn’t take off fairly soon, the commercial window of opportunity would close. What was the solution?

FirstRand: Finding its Path into the Indian Market

CASE STUDY. In February 2008, eight months after FirstRand Limited sent Stephan Claassen to India to gather insights for a market-entry strategy into that country – the initial preference being to set up as a retail bank – Claassen presented a strategy to the board that focused on setting up as a corporate investment bank in the Africa-India corridor.

Old Mutual: Breaking into the Mass Market

CASE STUDY. It was November 2014 and just three months since Old Mutual, a well-established, global financial services group, had launched the 2-in-One Savings product to target the South African retail mass market.

Foschini Group Ltd: Transforming HR

CASE STUDY. Foschini Group’s (FOS) Shani Naidoo was in excellent spirits when she walked out of a two-day group strategy meeting in October 2009.

Tashas: Franchising the Boutique Café Experience

CASE STUDY. At the beginning of 2009, Natasha Sideris, owner and founder of Tashas – a hugely popular gourmet café in Atholl Square, Sandton – was on the verge of a massive expansion: to open 25 franchises at upmarket centres around the country.

Verity: In Tune with Viral Marketing

CASE STUDY. Looking across the bay from her home in Hout Bay, Cape Town singer Verity Price (known to her fans as Verity) reflected on how she had not allowed the exclusive South African music industry to prevent her from making and selling her first album.

Andbeyond: From Africa to India and Beyond

CASE STUDY. Steven Fitzgerald,the chief executive officer of Andbeyond (originally Conservation Corporation Africa), a leader in luxury ecotourism, is taking his company to new climes.

Netflorist: Maintaining Momentum

CASE STUDY. When Netflorist managing director Ryan Bacher was involved in establishing Netflorist, the company had the normal teething problems of building a business, but it didn’t have to worry about local online competition.