Trilogy Natural Products: Managing a Global Distribution Network for Export Growth
CASE STUDY. This decision-based case explores the management of international growth.
Mark Ahn
Mark Ahn is an Associate Professor in Global Management at the Atkinson Graduate School of Management at Willamette
University, Salem, Oregon, USA.
From Novel Biotechnology Platform to Globally Competitive Cancer Company: Proacta Inc.
CASE STUDY. This decision-based case focuses on whether Proacta should raise more funds within New Zealand alone, syndicate a venture capital round with international investors, or seek a trade sale of the company.