ÉTUDE DE CAS. Ce cas donne aux étudiants l’occasion de discuter d’une alliance relationnelle née lors d’une crise qui a contribué à la sauvegarde d’une industrie ancestrale au Québec.
CASE STUDY. This two-part case discusses the development and management of the partnership between Swisscom and Mila, particularly how Mila grew from being a contractual partner to a fully owned subsidiary of Swisscom.
