Sailing Rough Seas
CASE STUDY. This case is designed to demonstrate issues and problems in designing service systems and appropriate service performance measures.
Margaret J. Naumes
Margaret Naumes is a senior lecturer in Management at the University of New Hampshire. Her research interests include social entrepreneurship, particularly among female managers, and cross-cultural study of managerial values.
Bristol-Myers Squibb and AIDS in South Africa
CASE STUDY. The case presents the situation of a company faced with the conflicting demands of profitability and the desire to save lives through the use of its products.