Lucia Zurkinden is a scientific collaborator in the Department of Research and Development at the School of Management Fribourg (HEG-Fr), Fribourg, Switzerland.
CASE STUDY. This case focuses on Abionic, a healthcare technology start-up founded by Nicolas Durand and Iwan Märki, explaining how the start-up showed early signs of growth and attracted investors, and why founders tend to grab the first opportunity that comes their way.
CASE STUDY. The case discusses the transfer of technical innovation to the market, helping students understand the importance of customer-centric approaches to building strong brands through storytelling.
CASE STUDY. The case provides a platform for students to explore the internationalization strategies adopted by Dartfish, a born-global firm, and the dos and don’ts of market expansion.
