Jhony Choon Yeong Ng

Jhony Choon Yeong Ng

Jhony Choon Yeong Ng was an undergraduate student of the National University of Singapore (NUS) when this paper was written. He is an Assistant Professor at Nanjing University of Aeronautics and Astronautics

Starbucks’ Operations in Singapore: Oasis in Midst of Desert?

CASE STUDY. Based on information on Starbucks’ general capabilities and resources, together with other relevant information on Singapore’s market, this case is aimed at training students in the skills needed to analyze operational and management issues related to global corporate/franchise expansion in the context of a Southeast Asian country.