Associate Professor of Strategic Management at HEC Montréal
I am interested in how strategy plays out in organizations, from large complex international organizations to entrepreneurial start-ups. I have an intuitive understanding of strategy, stemming from my 20 years in industry, 8 years in the Canadian Reserves, years of coaching and other volunteer roles, and PhD in strategic management. I love helping others, am a quick study, and have experience analyzing numerous industries in many contexts. I am a consultant, researcher, lecturer and volunteer – in all facets of strategic management. I care about giving voice to values.
CASE STUDY. Despite major achievements due largely to the internationalization process launched in the late 1990s that had helped transform the LPGA from a U.S.-based to an international tour, in 2019, the LPGA faced important challenges.
