Geoff Bick

Professor Geoff Bick was a lecturer at Wits Business School, University of the Witwatersrand in Johannesburg, South Africa. Expertise: Marketing

Coca-Cola’s MDCs: Distribution Effectiveness vs Social Responsibility?

CASE STUDY. By June 2010, The Coca-Cola Company’s (Coca-Cola) micro distribution centre (MDC) network in Africa had proven to be incredibly successful. Coca-Cola had built up the network to distribute its products through small, independent local entrepreneurs to even smaller outlets, enabling the company to reach markets that traditionally had been very difficult to access.

Zest: A Driving Force in Motors

CASE STUDY. Johannesburg-based Zest, well respected in the electric motor industry, was the only distributor of WEG motors throughout southern Africa.