Gaston Fornes is a Teaching Fellow in the Department of Politics at the University of Bristol in the United Kingdom and Associate Professor in ESIC Business and Marketing School in Spain.
Expertise: Emerging markets, Relations between China and Latin America, International expansion of SMEs from emerging economies
CASO. Con el presente caso en tres partes se estudia un programa de responsabilidad social empresarial muy interesante y exitoso, desde su origen con fines estratégicos hasta su implementación en una de las ubicaciones de la compañía en un país en desarrollo, en este caso Chile.
CASE STUDY. This three-case series deals with a very interesting and successful social corporate responsibility programme, from its inception at the strategic level to its implementation in one of the Company’s locations in a developing country, Chile.
