An EPIC Pricing Challenge
CASE STUDY. This case recounts a real-life situation in 2020 when EPIC (a not-for-profit organization) decided to replace its usual in-person conference with a virtual conference in response to the COVID-19 pandemic.
Gary F. Gebhardt
Gary F. Gebhardt est professeur agrégé au Département de marketing à HEC Montréal.
Gary F. Gebhardt is Associate Professor at the HEC Montreal Department of Marketing.
Groupe Park Avenue : croissance et transitions
ÉTUDE DE CAS. Ce cas porte sur le rapport entre la croissance d’une entreprise et le fait qu’elle appartienne à une famille. Il examine les défis stratégiques et les enjeux de passation auxquelles est confronté GPA.
Groupe Park Avenue: Growth and Transitions
CASE STUDY. This case, which centres on the interaction between enterprise growth and family ownership, examines the strategic challenges and ownership transition issues facing GPA.