CASE STUDY. This case is about a fictional French-born golfer (Philip Lévy) who first achieved success on the European Tour.

CASE STUDY. This case looks at the dethronement of Titleist, a dominant player in the golf ball industry.

CASE STUDY. Despite major achievements due largely to the internationalization process launched in the late 1990s that had helped transform the LPGA from a U.S.-based to an international tour, in 2019, the LPGA faced important challenges.

CASE STUDY. This case describes Tim Horton’s international expansion.

CASE STUDY. This case describes the internationalization of Pro-G Sports Management, an agency representing professional golfers in Europe and aiming to penetrate the hypercompetitive U.S. market.

CASE STUDY. Students are asked to put themselves in the position of Jay Monahan, the newly appointed PGA Tour commissioner, and assess whether the international strategy of the PGA Tour will give it a competitive advantage, particularly since the European Tour is challenging the PGA Tour’s dominant position.

CASE STUDY. This case describes Johnny Fernandes’ new venture, a digital-based, lifestyle and entertainment magazine for the iPad, called iMag.

CASE STUDY. The case describes how the managers of Plant Care are currently in the process of deciding whether they should expand abroad, to how many countries, and at what speed.