David McCutcheon

David McCutcheon

David McCutcheon is Associate Professor and Associate Dean, Programs, at the Gustavson School of Business at University of Victoria.

Expertises

Technology management, Supply chain management.

Fotolia N.A.: Acting like a Start-Up in a Mature Industry

CASE STUDY. The Fotolia management team must find ways to grow Fotolia N.A., even as competitors also seek to exploit the “long tail” in the market. The case asks students to develop strategies to generate new revenue in this rapidly changing environment.