Asad Aman

Asad Aman

Asad Aman is an assistant professor of marketing at Lakehead University’s Faculty of Business Administration (Thunder Bay, ON, Canada).   Expertises: Marketing channels, Retail, Internationalization, Bottom of the Pyramid Marketing, Discourse Theory

Realigning Sales Territories at Garrick Oil and Lubricants

CASE SUDY. This case presents the challenging situation facing Jonathan Wiley, a fresh MBA graduate who has recently been appointed regional sales manager. Wiley has to make a decision regarding the allocation of geographical territories to four territory sales managers.