Amber Gul Rashid

Amber Gul Rashid

Amber Gul Rashid is Assistant Professor and Director QEC at Institute of Business Administration Karachi.

Expertises

Role of Gender in Student Life and in Entrepreneurship, Offshore Outsourcing of IT Services as a New Service Development Process, Social Media and its Role in Marketing and in the Classroom

To Be or Not to Be a Project Manager

CASE STUDY. This brief case is about an IT project – the upgrading of a vendor-supported application – with a first-time project manager struggling to lead the project.

Cardosa’s Quest for Certification

CASE STUDY. In organizations, learning and the associated changes it brings cannot be forced. Individuals who act as “learning champions” within an organization need to be convinced of the benefits of the learning initiative themselves so that they can take the “positive” message to their teams and become key facilitators and enablers within the organization.