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Hartmann Southern Africa: Keeping Healthcare Moving Forward: Abstract
In September 2016, Wits Business School MBA student, Rishka Reddy, was reviewing the information she had gathered for a proposal she was considering putting to Andreas Joehle, chief executive officer (CEO) of the Paul Hartmann Group, a leading international supplier of medical, hygiene and healthcare products. The proposal, which she hoped would result in an internship opportunity at Hartmann, presented Reddy’s strategy on how Hartmann could best expand into sub-Saharan Africa.
While Reddy reviewed her notes, the question at the forefront of her mind was how, with an available budget of R500 million, to develop an innovation strategy that aligned with Hartmann’s global goals and values, while considering the unique context of operating in sub-Saharan Africa.
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