Valorisation Gestion (HEC)
Affichage de 1–15 sur 352 résultats
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Volkswagen Brazil: When Artificial Intelligence Is Used to Resurrect an Artist to Sell Cars
8,00 $ – 50,00 $CASE STUDY. The case describes the controversy surrounding an advertisement produced by Volkswagen Brazil in July 2023 to celebrate the 70th anniversary of its arrival in the country.
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Sugaring Off During a Pandemic: How a Tradition Was Saved
8,00 $ – 50,00 $CASE STUDY. This case gives students the opportunity to discuss a relational alliance born out of a crisis that helped save an ancestral industry in Quebec.
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Montreal International: Open for Business
8,00 $ – 50,00 $CASE STUDY. This decision-based case explores the Montreal International’s targeting and positioning strategy to attract foreign investors.
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Mrs. Pham Thi Huan and Health Crises
8,00 $ – 50,00 $CASE STUDY. This two-part case study focuses on female entrepreneurship, social innovation and social entrepreneurship.
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Click & Mortar at a Critical Juncture: The Challenges of Using AI in a Digital Marketing Agency
8,00 $ – 50,00 $CASE STUDY. The case offers an in-depth analysis of Click & Mortar, detailing its history, competitive environment, and client base.
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Minerva and Montblanc: Technical Innovation and Branding in the Swiss Luxury Watch Industry
8,00 $ – 50,00 $CASE STUDY. The case discusses the transfer of technical innovation to the market, helping students understand the importance of customer-centric approaches to building strong brands through storytelling.
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Young Indigenous Entrepreneurs – Supporting Changemakers Through Entrepreneurship and Advocacy of Indigenous Issues
8,00 $ – 50,00 $CASE STUDY. While the case is designed to enhance students’ understanding and application of managerial accounting concepts, it will also stimulate discussion on various topics, such as colonialism’s impact on the livelihoods of Indigenous people.
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Blazing New Trails: Responsible Generative AI and the Creative Adoption of a Large Language Model at Deloitte Canada
8,00 $ – 50,00 $CASE STUDY. This case explores Sameer Bohra’s strategic decision to implement an LLM at Deloitte and the challenges and ethical considerations intrinsic to their responsible integration within a professional services context.
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QoQa: Breaking Boundaries and Scaling an Online Community
8,00 $ – 50,00 $CASE STUDY. This case is intended to enable students to use a six-pillar community-building framework in their analysis of QoQa, an online shopping website.
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BIXI: When a Public, Social, and Collective Innovation Transports Us
8,00 $ – 50,00 $CASE STUDY. The case study retraces the steps that led to the creation of BIXI, the City of Montreal’s bike-sharing service.
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Éxito’s Post-M&A Integration: Unlocking Synergies in a Latin American Retail Chain
8,00 $ – 50,00 $CASE STUDY. This case examines a post-M&A integration following Éxito’s acquisition of the controlling majority of Grupo Pão de Açúcar of Brazil (GPA) and the whole property of Libertad in Argentina.
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Divesting the University of Alberta’s Endowment
8,00 $ – 50,00 $CASE STUDY. This case examines the ongoing pressure from the Climate Action Coalition for the University of Alberta to divest from fossil fuels and the role of the AVP in this debate.
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Weighing the Pros and Cons of Friendshoring During a Geopolitical Conflict
8,00 $ – 50,00 $CASE STUDY. This case explores the impact of a geopolitical conflict on a sourcing decision.
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ELYSIS: Are We on the Verge of a Green Revolution?
8,00 $ – 50,00 $CASE STUDY. This case looks at the ELYSIS joint venture and the commercialization of its technology for eliminating greenhouse gas (GHG) emissions associated with the electrolysis process in aluminum production.
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The Digital Transformation of a Business Model: The Impact of AI Technologies on a Translation Firm
8,00 $ – 50,00 $CASE STUDY. This four-part case outlines the transformation of Alexa Translations triggered by its acquisition of an AI firm.
Affichage de 1–15 sur 352 résultats