Marketing
Affichage de 31–45 sur 111 résultats
-
Volkswagen South Africa: VW up! Marketing
50,00 $CASE STUDY. The purpose of this case is to provide a platform for discussion on the concepts of integrated marketing communication and online advertising including social media.
-
A Tale of Three Houses
50,00 $CASE STUDY. The first thing Thandie Dhlomo, sales partner at the Rawson Property Group, did when she arrived home on a chilly Friday evening in July 2016 was pour herself a glass of red wine, kick off her shoes and curl up on her couch.
-
City Lodge Hotel Group: Redefining Segments and Brands
50,00 $CASE STUDY. In 1985, the market regarded Hans Enderle as foolhardy when he resigned from the helm of one of South Africa’s leading hotel chains to launch a new concept in short-stay accommodation.
-
Mowana Spa: A Top-to-toe Experience
50,00 $CASE STUDY. Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again.
-
Fairway Hotel: Customer Lifetime Value through a Loyalty Programme?
50,00 $CASE STUDY. In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward her loyal guests.
-
Old Mutual: Breaking into the Mass Market
50,00 $CASE STUDY. It was November 2014 and just three months since Old Mutual, a well-established, global financial services group, had launched the 2-in-One Savings product to target the South African retail mass market.
-
Beauty Factory: Planning a Future in a Slow Economy
50,00 $CASE STUDY. Le-Sel Research, a family-owned, South African manufacturer of beauty products, launched Beauty Factory in 2011, after seeing a gap for affordable, high-quality beauty products.
-
The Washing Powder Wars: Ariel versus Omo
50,00 $CASE STUDY. On 12 November 2014, Omo, Unilever South Africa’s premium washing powder brand, was facing the biggest challenge yet to its 50-year dominance of the South African washing powder market.
-
Coca-Cola’s MDCs: Distribution Effectiveness vs Social Responsibility?
50,00 $CASE STUDY. By June 2010, The Coca-Cola Company’s (Coca-Cola) micro distribution centre (MDC) network in Africa had proven to be incredibly successful. Coca-Cola had built up the network to distribute its products through small, independent local entrepreneurs to even smaller outlets, enabling the company to reach markets that traditionally had been very difficult to access.
-
Team Barloworld: Building a Global Brand
50,00 $CASE STUDY. The objectives of this case are to generate learning about the principles of successful sponsorship and its role as a tool in the marketing mix.
-
Zest: A Driving Force in Motors
50,00 $CASE STUDY. Johannesburg-based Zest, well respected in the electric motor industry, was the only distributor of WEG motors throughout southern Africa.
-
Pretty Lights and BitTorrent Bundles
8,00 $ – 50,00 $CASE STUDY. The case serves as a springboard for exploring issues related to the monetization of music, copyright, and the marketing of cultural offerings.
-
Birdi Golf Apparel: Flying High or Swinging Low?
50,00 $CASE STUDY. In December 2008, Charlene Lewison, marketing director of the Johannesburg-based family business, Birdi Golf Apparel, surveyed the company’s well-stocked shelves with pride – but also with a growing sense of unease.
-
Woolworths SA : Something in the Yoghurt Mix
50,00 $CASE STUDY. In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA.
-
Verity: In Tune with Viral Marketing
50,00 $CASE STUDY. Looking across the bay from her home in Hout Bay, Cape Town singer Verity Price (known to her fans as Verity) reflected on how she had not allowed the exclusive South African music industry to prevent her from making and selling her first album.
Affichage de 31–45 sur 111 résultats