WBS-2009-2
3 résultats affichés
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Team Barloworld: Building a Global Brand
50,00 $CASE STUDY. The objectives of this case are to generate learning about the principles of successful sponsorship and its role as a tool in the marketing mix.
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Brian Bruce: New Century Leader (Abridged Version)
50,00 $CASE STUDY. In July 2008, Brian Bruce, chief executive of the 106-year-old construction, mining, engineering and manufacturing giant Murray & Roberts, had been at the helm for eight years.
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Brian Bruce: New Century Leader (Long Version)
50,00 $CASE STUDY. In July 2008, Brian Bruce, chief executive of the 106-year-old construction, mining, engineering and manufacturing giant Murray & Roberts, had been at the helm for eight years.
3 résultats affichés