Netflorist: Maintaining Momentum

Description

Netflorist: Maintaining Momentum: Abstract

Netflorist: Maintaining Momentum is a case study by Peta Krost Maunder.

When Netflorist managing director Ryan Bacher was involved in establishing Netflorist, the company had the normal teething problems of building a business, but it didn’t have to worry about local online competition. Now, business is doing really well – but it has out 50 competitors, and the numbers are growing daily. In this environment, Bacher’s challenge is to ensure that Netflorist stays on top of its game. Just how to do this is something that occupies his mind as he comes into work every day.

Teaching objectives

This case aims to generate learning about effective strategies for running an online retail business and how an established organisation can keep its advantage against new competitors.