Bolloré Logistics Canada and the Use of Incoterms in International Marine Shipping

Description

Bolloré Logistics Canada and the Use of Incoterms in International Marine Shipping: Abstract

Bolloré Logistics Canada is an international freight forwarder located in Saint-Laurent, Quebec. It is part of the transportation and logistics division of the Bolloré Group, a French multinational headed by the Bolloré family. Freight forwarders provide transport solutions to their clients by coordinating the modes of transportation used, customs clearance and documentation, port handling, and supervision of all shipping aspects. The case looks at the role of Marc Gagnon, a new recruit in Bolloré Logistics Canada’s sea freight export department. Three different clients have asked him for solutions to their transport needs. Each request corresponds to a different situation (transport of mining equipment to New Caledonia, of pharmaceuticals to Chile, and of circus materials for a show in Greece), and each context requires the use of a specific Incoterm (version 2020, as defined by the International Chamber of Commerce) along with an accurate quote. All three situations are described in detail. The characteristics of the buyer and the seller, of their respective business, of their relationship, of the merchandise, and of the final destination are provided.

Teaching objectives

• Provide a basic introduction to Incoterms, specifically four groups of Incoterms (EXW, F, C, and D).
• Explain the ins and outs of choosing an Incoterm.
• Give concrete examples of international transactions, specifically with regard to the buyer-seller relationship.
• Look at trends in international shipping and the freight forwarding market.
• Illustrate transportation problems commonly faced by exporters and importers.
• Understand the role of a logistics service provider in the transport chain.

Main themes covered

• Incoterms (2020 edition)
• International seaborne shipping
• Logistics
• Freight forwarders

Concepts and theories related to the case

• Analysis of international trade and its inherent risk factors
• The sharing of responsibilities in international trade, and logistics costs

Additional information

Also available in French.

Teaching notes are available for teachers only. Contact HEC’s Case Centre for more information.