Sailing Rough Seas
CASE STUDY. This case is designed to demonstrate issues and problems in designing service systems and appropriate service performance measures.
William Naumes
William Naumes is Associate Professor Emeritus of Business Administration at University of New Hampshire.
Expertise: International business, entrepreneurship, strategic management
Bristol-Myers Squibb and AIDS in South Africa
CASE STUDY. The case presents the situation of a company faced with the conflicting demands of profitability and the desire to save lives through the use of its products.
Jessica’s Dilemma: An Offer to Receive « Under the Table » Compensation
CASE STUDY. Faced with the possibility of being paid « under the table, » Jessica does not want to jeopardize her employment at Precise Analysis, but she does not know how to approach the issue regarding the taxation of her future employment at the company.