CASE STUDY. How best to respond to the changing needs of Cellulant’s own customers – the banks and merchants – so that, in turn, these customers could respond to the changing needs of their customers.
CASE STUDY. How to develop an innovation strategy that aligned with global goals and values, while considering the unique context of operating in sub-Saharan Africa.
CASE STUDY. The new owner was worried that his business was not growing as he had anticipated that it would. He wanted to identify where the problem lay and what he needed to do to grow the business.
CASE STUDY. Moyo believed that there could be scope for a disruptive hotel model on Cape Route 62, but it was crucial to target the right audience.
CASE STUDY. In February 2010, online retail company kalahari.com, launched the Marketplace, a trading platform aimed at allowing third parties to use the kalahari.com site to sell their goods.
CASE STUDY. In May 2012, Rob Collins, MD of Tsogo Sun Gaming, one of the major players in the South African casino industry, reflected on the success of its star performer, Montecasino.
CASE STUDY. In March 2012, Mark Taylor, managing executive for Online and Vodacom m-pesa, reflected on the 19 months since the launch in South Africa of m-pesa, Vodacom’s mobile payment platform.
CASE STUDY. In 2012, South Africa still had one of the highest prevalences of HIV/AIDS in the world.
CASE STUDY. Ever since she had started Umsinsi Health Care (Pty) Ltd in South Africa in November 2008, Amanda Wilde’s vision had been to place the company, which distributed medical devices, in a trust for all of her employees.
CASE STUDY. In April 2011, Hani Niayesh, owner and managing director of breakfast cereal manufacturer, Tia’s Muesli, received an unexpected phone call from the Pick n Pay Hypermarket Head Office.
CASE STUDY. In September 2014, Calum McCracken, chief executive officer (CEO) of Next Generation Network Telecommunications (Pty) Ltd (NGN Telecoms), met with his partners to discuss the company’s Kenyan dilemma.
CASE STUDY. In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward her loyal guests.
CASE STUDY. On 11 November 2015, Carlos Brito, chief executive of global leading beer brewer Anheuser-Busch InBev (AB InBev), presented his final offer of US$105.5 billion (£69.8 or £44 pounds per share), to acquire its rival, SABMiller, which the company accepted.
CASE STUDY. In September 2016, Seapei Mafoyane, chief executive officer (CEO) of Shanduka Black Umbrellas (SBU), a business incubator targeting emerging black-owned enterprises, was busy writing her annual review for inclusion in SBU’s 2016 annual report.
CASE STUDY. The purpose of this case is to provide a platform for discussion on the concepts of integrated marketing communication and online advertising including social media.
