CASE STUDY. This case focuses on Abionic, a healthcare technology start-up founded by Nicolas Durand and Iwan Märki, explaining how the start-up showed early signs of growth and attracted investors, and why founders tend to grab the first opportunity that comes their way.
CASE STUDY. The case documents the entrepreneurial journey of Bcomp, a Swiss high-tech firm specializing in high-performance, lightweight, sustainable solutions for the mobility and sports industries.
CASE STUDY. The case discusses the transfer of technical innovation to the market, helping students understand the importance of customer-centric approaches to building strong brands through storytelling.
CASE STUDY. This case, which profiles Liip, a high-tech digital agency, is intended to introduce a novel management structure.
CASE STUDY. The case provides a platform for students to explore the internationalization strategies adopted by Dartfish, a born-global firm, and the dos and don’ts of market expansion.
CASE STUDY. The case recounts On Running’s swift passage from a startup to an international company.
