CASE STUDY. The case discusses the transfer of technical innovation to the market, helping students understand the importance of customer-centric approaches to building strong brands through storytelling.

CASE STUDY. This case, which profiles Liip, a high-tech digital agency, is intended to introduce a novel management structure.

CASE STUDY. The case provides a platform for students to explore the internationalization strategies adopted by Dartfish, a born-global firm, and the dos and don’ts of market expansion.

CASE STUDY. The case recounts On Running’s swift passage from a startup to an international company.