Beauty Factory: Planning a Future in a Slow Economy
CASE STUDY. Le-Sel Research, a family-owned, South African manufacturer of beauty products, launched Beauty Factory in 2011, after seeing a gap for affordable, high-quality beauty products.
Nathalie Chinje
Nathalie Chinje is a Senior Lecturer at Wits Business School, University of the Witwatersrand in Johannesburg, South Africa. She is also founder and CEO at UPBEAT MARKETING PTY LTD.
Expertise: Marketing, Business Administration
Old Mutual: Breaking into the Mass Market
CASE STUDY. It was November 2014 and just three months since Old Mutual, a well-established, global financial services group, had launched the 2-in-One Savings product to target the South African retail mass market.
Fairway Hotel: Customer Lifetime Value through a Loyalty Programme?
CASE STUDY. In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward her loyal guests.
Mowana Spa: A Top-to-toe Experience
CASE STUDY. Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again.