Lucia Zurkinden is a scientific collaborator in the Department of Research and Development at the School of Management Fribourg (HEG-Fr), Fribourg, Switzerland.
CASE STUDY. The case discusses the transfer of technical innovation to the market, helping students understand the importance of customer-centric approaches to building strong brands through storytelling.
CASE STUDY. The case provides a platform for students to explore the internationalization strategies adopted by Dartfish, a born-global firm, and the dos and don’ts of market expansion.
