Francine Belisle

Laurence Beder

The Expansion of Choppies into Africa

CASE STUDY. On a Saturday morning in early October 2015, Choppies chief executive officer (CEO), Ramachandran Ottapathu, made his weekly visit to a Choppies store.

Birdi Golf Apparel: Flying High or Swinging Low?

CASE STUDY. In December 2008, Charlene Lewison, marketing director of the Johannesburg-based family business, Birdi Golf Apparel, surveyed the company’s well-stocked shelves with pride – but also with a growing sense of unease.

Harley-Davidson® Motor Company: Bonding with the Biker

CASE STUDY. Since 1996, when international motorcycle manufacturer Harley-Davidson (Harley) first established a presence in South Africa, the company had grown from only one dealership to seven independent dealerships in 2007.