Guillermo Cardoza is a Professor of Operations Management at the IE Business School in Spain.
Expertise: innovation management, business competitiveness, business in emerging economies
CASO. Con el presente caso en tres partes se estudia un programa de responsabilidad social empresarial muy interesante y exitoso, desde su origen con fines estratégicos hasta su implementación en una de las ubicaciones de la compañía en un país en desarrollo, en este caso Chile.
CASE STUDY. This three-case series deals with a very interesting and successful social corporate responsibility programme, from its inception at the strategic level to its implementation in one of the Company’s locations in a developing country, Chile.
